The operating system for small fleets
Your trucks are earning money. Your operation may be losing it.
PrimeDispatchify connects loads, drivers, documents, and payment so fleet owners can catch what gets missed, recover what is owed, and keep every load moving toward cash.
No app
Your driver taps a texted link
Same day
Packets a factoring desk funds first time
At expiry
The broker is emailed while the truck sits
Seven trucks.One clear picture.
Your trucks are moving, your drivers are working, and your loads are progressing. We bring those updates together so you can see what is happening across the fleet, catch what is missing, and act before a small gap becomes a bigger problem.
Load assigned
The truck, driver, and shipment are connected from the start.
Progress recorded
Key updates and proof arrive as the load moves.
Paperwork complete
Missing documents are visible before they hold up billing.
Ready to collect
Know which delivered loads are ready for the next financial step.
The wholeOperation
Every truck is part of a bigger picture.
A fleet is more than trucks on the road. It is loads being coordinated, drivers staying informed, documents being collected, and payments moving in the right direction.
PrimeDispatchify brings the moving parts together so owners can understand the operation as a whole, not piece by piece.
Trucks
Loads
Cash
Your margin is about a penny a mile.
Detention is not.
Cost a mile
$2.336
Average cost to run a truck one mile. A record.
Operating margin
0.4%
Average truckload operating margin last year. About a penny.
Detention collected
50%
Less than half of billed detention is ever collected.
A seven truck fleet clears roughly $700 a month at that margin and leaves around $4,400 of detention uncollected. The money it does not bill is about six times the money it makes.
- Loads a truck a month
- 20
- Past free time
- 1 in 4
- A claim
- $250
- Collected today
- under half
ATRI 2026 operational costs, and industry research on detention collection.
The difference is when the broker finds out.
- 08:12Your driver arrivesOne tap. Nothing installed.
- 10:12Free time runs outThe broker is emailed. Now. With the arrival time attached.
- 14:30He leavesFour hours eighteen on the claim, and the broker has known since 10:12.
A claim filed next week is a claim the broker can deny for lack of notice. Most rate confirmations require it while the truck is still sitting.
At the same moment
One tap at a dock. A number in your office.
Nobody phones anybody. The arrival lands on the board, the clock runs against the free time on that rate confirmation, and the broker hears about it the minute it expires.
Ramirez Trucking LLC
Load 4471
Dallas TX to Memphis TN
At the dock
Kroger DC 42
Appointment 08:00 to 10:00
Sitting since 08:12
4h 18m
Past free time at 10:12
Broker emailed at 10:12 with the arrival time.
What he is holding.
Today
3 loads running
Days to cash
1.2
Unbilled
$4,338
On the clock
$318
4471Dallas TX to Memphis TN
4h 18m at Kroger DC 42
$318
Mike R.
4468Laredo TX to Dallas TX
POD missing since Tuesday
$2,140
Danny P.
4462Memphis TN to Atlanta GA
Funded in 1.2 days
$1,880
Sara K.
What you see, with sample figures.
One truck is a nuisance. Seven is a truck payment.
A single truck leaves a few hundred dollars of detention a year uncollected, and most owner-operators let it go. Across seven it is thousands a month, spread thin enough that nobody sees it in one place.
| Trucks | Loads a month | Left on the table, a year |
|---|---|---|
| 1 | 20 | about $6,000 |
| 3 | 60 | about $19,000 |
| 7 | 140 | about $52,000 |
Assuming 20 loads a truck a month, a quarter of them past free time, and $250 a claim. Industry collection is under half.
Nobody is following your drivers.
Every fleet app on the market starts by asking a driver for his location, all day, in the background. Drivers refuse them for exactly that reason, and then nothing gets recorded and nothing gets billed.
We record the moments he chooses to record. Not where he is the rest of the time. There is no background location, because a link in a text message cannot ask for one. The thing that makes drivers accept it is the same thing that makes it work.
Ramirez Trucking LLC
Ramirez Trucking has assigned you a load, Mike.
Opening ties this link to this phone, so nobody else can use it.
Bill of lading
Kroger DC 42
Ramirez Trucking LLC
Kroger DC 42Left 14:30
Bill of lading, 2 pages
Memphis Cold StorageLeft 19:05
Signed POD, 1 page
What it does
- Records the time you arrived and the time you left, so your company can bill for the hours you sat.
- Files a photo of the BOL or the POD against the right load.
- Works with no signal, and sends when you have a bar again.
What it does not do
- It does not know where you are unless you are tapping a button.
- It does not run in the background. There is nothing to run.
- It does not track your route, your speed, or your hours.
- It does not show your company anything about your day except the taps you made.
It is also why drivers stay.
Hours at a dock with nothing to show for them is the complaint that sits alongside missed home time and bad dispatch when a driver decides to leave. A carrier who bills it is running a different kind of outfit, and his drivers know which kind they are at.
Plans
Priced by trucks, not by people.
Add a dispatcher without adding to the bill. Drivers are never counted, because they never log in.
Owner-Operator
$29/mo
- Trucks
- Up to 2
- People
- Up to 3
He drives, or he drives one and a hired driver runs the other. No office, and the books happen at the kitchen table.
Fleet
The common size
$59/mo
- Trucks
- Up to 8
- People
- Up to 10
He stopped driving. He dispatches, does the books, and settles drivers on Sunday night in a spreadsheet.
Freight Line
$89/mo
- Trucks
- Up to 20
- People
- Up to 25
He has an office and more than one person in it. A dispatcher who is not him, and somebody on money full time.
Your bookkeeper is free. So is your dispatcher.
Every plan carries all three logins. Your dispatcher runs loads and drivers and cannot touch your invoicing. Your bookkeeper builds invoices and cannot dispatch a truck. Those limits are held in the database, not by hiding a button.
A late payment never costs you your evidence.
If the card fails you keep every timestamp, every photograph and every export, and the detention notices keep going out. Holding a carrier’s proof hostage over $59 would make us the problem we were built to solve.
Start with one load.
Seven days, and no card. Text the link to one driver, let him tap it at a dock, and look at what comes out the other end. If it is not worth the money by then, nothing happens.